Saturday, April 24, 2010

Complete Guide of Twitter to Drive Traffic

Web design and search engine marketing experts believe that Twitter has the potential to change the way organizations communicate with their customers. Twitter is a free to use micro-blogging service. It is referred to as micro blogging because a single Tweet (post on Twitter) cannot be more that 140 characters in length. This is one of the main reasons why information on Twitter is short, to the point and effective.

Although Twitter has been around for a few years, it is only recently that Twitter has seen an explosion in its popularity and use. Whether you are a web design company or a small business; it is highly unlikely that you have not heard of Twitter. Twitter is one of the most successful social networking websites that has established itself as a successful tool for connecting with a vast audience with little effort. What makes Twitter different to other social networks or blog platforms is that your messages or posts are limited to 140 characters of input only.

A post in Twitter is commonly referred to as a Tweet and it cannot be longer than 149 characters. Twitter offers many opportunities for businesses, organisations as well as consumers. Twitter has been in the news more than once lately with examples of how businesses have established successful Twitter groups targeting a range of services from customer support and product support to internal communication between employees.

A Powerful Tool for Obtaining Information
Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a vast user base who are constantly updating Twitter with new information on different niches. Try searching for a keyword in Twitter. Its usefulness as a powerful research tool will be easily evident.

Re-enforce Your Brand
You might have your website or blog or but its readership will be limited to users who are either aware of your brand or if your command a high position on major search engines. Due its vast usage, Twitter can be a usefully medium for promoting your products and services and establish your brand. If you are an established business you can use Twitter to enhance your brand image. On the other hand if you are a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among a vast audience.

Marketing Opportunities
Twitter can be useful in promoting your products and services. It provides a cost effective method to increase awareness about your products or services. A business can inform customers about any new announcement or special offers. It offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers.

Drive Traffic to Your Website
Twitter can also be used to drive traffic to your website. Website or blog owners commonly use Twitter to promote new content or articles that have been published on their blog or site. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. If you post quality information on Twitter and have an active profile, you will also receive indirect traffic as users who like your contribution will tend to click on your Twitter profile and are likely to visit your website.

Networking Opportunities
Twitter also provides excellent opportunities to network with people of common interest. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organizational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches.

Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. Businesses have also used Twitter effectively to measure the performance of campaigns.

This article I found Web design & Internet Marketing


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6 comments on "Complete Guide of Twitter to Drive Traffic"

This is DoFollow Blog Leave a Comment

learnhackz on May 6, 2010 at 2:52 PM said...

i will try this trick on my site

Niche on May 8, 2010 at 9:12 PM said...

You are absolutely right. The power of twitter is immense. But I think that to really leverage twitter, one has to be active on it. It takes more than one tweet a day to make an impression

Venetian Mirrors on May 13, 2010 at 5:12 PM said...

I love how twitter provides real time search results. Marketers could find what is the current buzz which can be used as an opportunity to drive traffic. Personally, when I'm looking for what to write, I consider twitter's trending topic.

rex Dgrey on May 27, 2010 at 6:04 AM said...

Yes, it is true twitter does have that potential, but twit are only as good as the quality of followers one has. At any rate its a great tool indeed and I totally agree with you

Bimal on May 30, 2010 at 7:37 AM said...

Thanks for the tips friend.

Ecommerce Web Design on July 19, 2010 at 12:01 PM said...

i m wondering how traffic is sustaining its popularity there is nothing new in twitter...

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